For those who may not know who Young Guru is, if you’ve enjoyed Roc-A-Fella hits such as Run This Town, Empire State of Mind, Dirt of Your Shoulder, and many other hits, Gimel “Young Guru” Keaton is the Engineer & Mixer behind the Roc-A-Fella/Rocnation brand. With over a decade of industry experience under his belt and responsible for more hits than Pete Rose, Guru has more than enough experience on the inner workings of the business. In a revealing sit down for the movement magazine, he enlightened listeners as he served as the guest speaker providing insight from an artist perspective. There were a few things I found intriguing when he began his talk stating

“The corporate system doesn’t owe me anything…” going on to say “I don’t have love for that corporation, that corporation doesn’t have love for me.”

It’s that mentality which makes an artist of today better off and in some cases why we don’t see TRUE Hip-Hop artists like Lupe Fiasco, Nas, or Jay Electronica progress within this industry. He understood the concept and explains the corporation as a machine drawing comparison to slave masters at one point! ALARMING BUT TRUE!!! He even states that labels are worse off than they were 10 years ago, controlling every aspect of artists earning from Shows, Apparel, to Ring-tones!

THIS IS A MUST WATCH especially for those who have aspirations of being an artist in this industry. The smart one’s know and have always said, INDEPENDENT IS THE WAY TO GO! Check it out and let me hear your feedback guys! I’d love to hear it!




Take a look at the first shoe to be banned by the National Basketball Association (NBA)! The unnamed shoe made by Athletic Propulsion Labs (APL) are vertical-influencing basketball shoes. What that basically means is, the footwear allows you to have more of a vertical leap. With a hefty price tag of $300 bucks, the shoes have been banned by the league cited as giving the players and “unfair competitive advantage”. In the following press release the NBA stated the following:

For the first time in its 64-year history, the National Basketball Association (NBA) has banned a new line of shoes based on the league’s rule against an “unfair competitive advantage” that increases a player’s vertical leap. The league’s ban on Athletic Propulsion Labs’ Concept 1 confirms the company’s claims that the shoe, with its Load ‘N LaunchTM Technology, performs as advertised. No professional player will be allowed to wear the product in games for the upcoming 2010-2011 NBA season.

This action comes on the 25th anniversary of the NBA’s ban on Nike’s Air Jordan shoes, albeit for reasons of their colorful appearance rather than any performance advantage.

Athletic Propulsion Labs (APL) was notified by a senior NBA official who stated, “League rules regulate the footwear that players may wear during an NBA game. Under league rules, players may not wear any shoe during a game ‘that creates an undue competitive advantage (e.g., to increase a player’s vertical leap).’ In light of that rule…players will not be permitted to wear the APL shoes during NBA games.”

What I wonder is, what is the technology behind these shoes? Are there gas bubbles that react to the right amount of pressure and catapults you further when you jump? Also, why do the NBA athletes need this? Have the manufacturers NOT seen the NBA Slam Dunk Competition for the past 3 years and seen 5’10 Boston Celtic Nate Robinson catching major air? It may be banned from being used in an NBA game, but I think it will be interesting to see these things tested out in future Slam Dunk Competitions.

Full Article HERE